The enormous change caused by the development and spread of ICT, which is still evolving, combined with the increasingly advanced and established practice of the use of smart devices in all production and professional areas, has seen the substantial reduction in production. traditional documents to the advantage of digital ones and online content, with a high potential in terms of modifiability, portability and transmissibility. In conjunction with the greater convenience and speed of execution, both in terms of time, space and expense, and therefore the advantageous simplification derived from the use of this new type of production, the criticalities of its management soon arose: the increasingly difficult research and traceability of resources due to the enormous fragmentation often frustrate, in part or in whole, the advantages of this simplification.
Connect, create and store digital content in one place and with one tool. This is the emerging need.
And this is the beginning of my collaboration for the Add plus project which aims to identify methods and tools aimed at the SIMPLIFIED and at the same time "INCREASED" management of these resources within its own management. A research aimed on the one hand at the definition of criteria and methods for the "quick storage" of digital content, and on the other hand at the definition of a systemic approach to the management of these resources that allows professionals and micro-production companies to qualify for a primary automation of "digital transformation" processes. On the basis of these objectives, the project under discussion aimed to innovate the very meaning of digital productions seen as the fulcrum of the process and no longer the problem: to make them become an access point to shared and shareable contents, to be traceable and transmissible in one con multiple information.
A long period of research and application in the field that allowed to experiment and verify various procedures and different digital technologies, also applying them in a transversal way with respect to their common use, testing every possible use in compliance with the objectives. We then came to what we have processed as the centralization of digital content in a simplified way, with a simultaneous increase in data, which is the essence of the Add plus project and its production Media Kits.